Newsletter: Get More Patients and Reactivations

Monday, May 11, 2009

May Chiropractic practice Gem of the Month!


Presented by

- Practice Gem of the Month:

Thank you Dr. Russ Rosen and Dr. Angie Meyer with Rosen Chiropractic Coaching for :
"How do I run a successful wellness chiropractic practice without using scare tactics?"

-Featured Ad of the Month :

Geyer Springs Chiropractic Practice for Sale so check it out

Practice Gem of the Month:

"How do I run a successful wellness chiropractic practice without using scare tactics?"

By Dr. Russ Rosen

Founder and CEO of Rosen Coaching


There are companies out there that pride themselves on "scaring their patients" into submission
by using threats of the "devastating effects of subluxations." Rest assured, I absolutely understand
the life limiting and devastating effects of subluxations, but I do not ever feel it is appropriate or
necessary to "scare someone into care."

Imagine yourself a new patient in my office, you are in pain and you are scared. You have already heard
weird things about these cracktopopers, and I come in to greet you and I start to scare the heck out of you... remember
that is my intent. I start telling you about the devastating effects of this subluxation and that you will die a miserable slow death
if you don't become a patient of mine for life... How is your breathing, how do you feel? Do you feel that you can heal from this
space? As a doctor is this the place you want to open up a relationship with another human being who is in need?

We've all been manipulated by hype and fear. We've had the high pressure car salesperson put the pen in our hand and tell us to sign. So, how did that feel for you? When people try to scare you into a relationship or agreement it may work for the short run, but does it work for the long run? Does it lead to long term healthy enjoyable relationships?

I remember being with a group of chiropractors using a very well known practice management company, and they were boasting about how many people burst into tears when the doctor finally told the patient the terrible news, that they had subluxations. The doctors felt that if the patients did not react the same as if they were told they had cancer, then the doctors didn't do their job right.

In my experience there are better, more honest and honoring ways to communicate what we know with our patients, while attaining better results in the long run.

From my perspective, running a successful chiropractic practice is all about connecting with and empowering other human beings; not about controlling your patients. It's about using "patient care tactics" not "patient scare tactics." I don't feel it is ever needed or appropriate to use fear tactics or hype them up on emotions to get them to sign, or to do what we want them to do.

Patient Care is all about treating our patients as we would want to be treated.

Start by assuming your patients are bright, intelligent and loving human beings who want the same thing you want; - a solution to their problems. Learn to listen and speak your truth in an honoring non-confrontational way. Tell your patients what I call truth and consequences, always give them reasonable choices and you will never need to dishonor yourself or them with "scare tactics" again.

If you are interested in finding out more about Dr. Russ Rosen or Dr. Angie Meyer,
please go to to get FREE Downloads to help you
thrive in these economic times in a TRUE wellness practice!

Want to see if Rosen Coaching can help your practice? Have a FREE 30 minute consultation with Dr. Angie or Dr. Russ!
Contact us at to book yours today!

Featured Ad of the month:

Geyer Springs Chiropractic is the featured practice for sale of the month

Practice for Sale
Type: Offered
Company: Geyer Springs Chiropractic
State/Country: Arkansas
City/State: Little Rock
Specific Location (City,State): Little Rock, AR

Brief Description: Busy chiropractic office for sale. Practice in same location for 28 yrs sees over 200 pv/wk and still growing!
Low overhead. This is the second owner, doctor relocating 2 hrs away in home town. Good balance of Insurance, PI, and cash.
2700 sq/ft free standing brick building (recently remodled) is also for sale with practice listed at $160,000. Incredible opportunity!

Contact Name: --
Contact Phone: --
Best Way to Contact Us: e-mail;

Click on this link or copy and paste in your web browser for this specific ad

check out this ad or other ads on if interested

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