Newsletter: Get More Patients and Reactivations

Monday, November 24, 2008

"A Rich Dad's Lesson: Never Stop Promoting"

A Rich Dad's Lesson: Never Stop Promoting

By: Robert Kiyosaki

Author of the Rich Dad series of books, is an investor, entrepreneur & educator whose perspectives have changed the way we view money & investing. Robert Kiyosaki

A few days ago, I spoke at a luncheon with approximately 500 local business leaders. I began with these words: "I have good news and bad news. The good news is you will have fewer competitors next year because many of your competitors will be out of business. The bad news is you might be one of
those out of business."

I then showed them my local newspaper, pointing to the headline
"Businesses Are Struggling." I opened the newspaper and said, "I can tell you who will be in business." I pointed to a full-page ad for a local appliance store.
"I'll bet money that this business will be here next year. Why? Because
this business is advertising more aggressively than its competition."

In previous issues of Entrepreneur, I've written about the importance of
advertising and promotion. I've shared my Rich dad's lesson that when
business drops off, many entrepreneurs listen to their accountant's
advice and cut back on advertising and promotion. That's the worst thing you can do. When times get tough, your job is to promote more, not less.

Promotion is a six-week cycle. That means if I promote today, business
increases six weeks later. Many businesses violate the six-week cycle.
They promote for, say, four weeks, and because nothing happens, they stop. Two weeks later, there's a sudden increase in business. For four weeks,
business remains strong. Then, just as suddenly, business drops off, because six weeks earlier, the entrepreneur had stopped promoting.

My rich dad's lesson was to never stop promoting: Promote whether the
economy is strong or weak; promote even when you may not have the money.
If you have no money, stand on a street corner at lunchtime with a sign
hanging around your neck promoting your product or service. Not only will you meet new customers, but you might also save money on lunch, lose some weight and get a suntan.

Obviously, it takes more than just promotion to do well. To be
successful, a business also requires strong fundamentals and a desirable product or service. During tough economic times, though, even some good businesses fail; some businesses shrink and others grow. When a business closes, its customers migrate to the business that fights hard and stays open.
Businesses that promote while others cut their ad budgets have a better
chance of getting bigger . . . even if the economy is shrinking.

Hope you enjoyed "A Rich Dad's Lesson: Never Stop Promoting"



Staff at Chiropractic Job Finder

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Wednesday, November 19, 2008

Get More Patients with a Newsletter and use the example Below


Get More Patients with a
Newsletter and use example Below

Ideas from

See Below for:

-Featured Ad : MMA

Featured Company : Doc For a Day!

- Practice Gem : Use an informative Patient Newsletter
to Get more patients with Practical Example to use today!

Featured Ad of the month:

Congrats to MMA Chiropractic Employment Agency for the Featured Ad!

Ad posted by member ''
ID#: 752; Date posted: November 13, 2008; Expire date: June 1, 2009;
Type: Job Offered
Company: MMA
State/Country: Alabama
City/State: Birmingham
Specific Location (City,State): Birmingham

Brief Description: $70,000/year plus, paid holidays, vacation, family practice, diversified,thompson,activator techniques, 100-150 o.v./ week. Call Dr D 800-501-6111.

New or Used: New

Contact Phone: 800-501-6111
Best Way to Contact Us: phone; e-mail;

check out this ad on if interested

Featured Company:

DOC FOR A DAY!! Dr. Lachman

Doc For A Day! is the Midwest ’s premiere chiropractic doctor temporary service.
Providing doctors much needed time off

Contact with questions.

Practice Gem:

Get more Patients/Clients Today!
Use an E-mail Newsletter and see the
example below for you to implement today.

E-mail Newsletters are a quick, easy, effective, and inexpensive way
to contact many patients or clients.

Please see an example of a Patient E-mail Newsletter
sent to for you to use to

Let us know how it worked for you.


Subject: Use your Insurance and Flexible spending benefits before it is too late

The end of the year is quickly approaching and soon it will be 2009!
Most Deductibles reset at the end of the year .
Most Flexible Spending Accounts (FSA) do not carry over to the next year.
Now is the time to schedule any doctors appointments for your health, diagnostic tests, or get any health related equipment needed before 2009.
Everyone's Health Insurance, Flexible Spending Accounts, Health Savings accounts, and HRA's work differently.
Please research and understand how your benefits work so you can make the best use of your health benefits now and in the future.
**Please consult your individual health plan for specific details on your specific situation

See below for more detailed information on:

-Health Insurance
-Flexible Spending Account (FSA)
-Health Savings Account (HSA)
-Health Reimbursement Account (HRA)

*source information from Wikipedia with web page included

I will continue to keep these newsletters short and sweet.

Thank you for reading.

If you have follow up questions or suggestions e-mail us at
Please feel free to forward this to family or friends.

yours in health,

Dr. John Doe, D.C.

Your Company Name Here

Click here: your website here

Call: 000-000-0000


**The best way to maintain health is to eat well, exercise, and get regular Chiropractic adjustments for alignment and to maintain a healthy nervous system.

Detailed information on:

-Health Insurance
-Flexible Spending Account (FSA)
-Health Savings Account (HSA)
-Health Reimbursement Account (HRA)

*source information included from Wikipedia

Health insurance

Go to for more details

From Wikipedia,

The term health insurance is generally used to describe a form of insurance that pays for medical expenses.
It is sometimes used more broadly to include insurance covering disability or long-term nursing or custodial care needs.
It may be provided through a government-sponsored social insurance program, or from private insurance companies.
It may be purchased on a group basis (e.g., by a firm to cover its employees) or purchased by individual consumers.
In each case, the covered groups or individuals pay premiums or taxes to help protect themselves from high or unexpected healthcare expenses.
Similar benefits paying for medical expenses may also be provided through social welfare programs funded by the government.

By estimating the overall risk of healthcare expenses and developing a routine finance structure (such as a monthly premium or annual tax)
that will ensure that money is available to pay for the healthcare benefits specified in the insurance agreement.
The benefit is administered by a central organization, most often either a government agency or a private or not-for-profit entity operating a health plan.[1]

A health insurance policy is a contract between an insurance company and an individual. The contract can be renewable annually or monthly. The type and amount of health care costs that will be covered by the health plan are specified in advance, in the member contract or Evidence of Coverage booklet. The individual policy-holder's payment obligations may take several forms[7]:

  • Premium: The amount the policy-holder pays to the health plan each month to purchase health coverage.
  • Deductible: The amount that the policy-holder must pay out-of-pocket before the health plan pays its share. For example, a policy-holder might have to pay a $500 deductible per year, before any of their health care is covered by the health plan. It may take several doctor's visits or prescription refills before the policy-holder reaches the deductible and the health plan starts to pay for care.
  • Copayment: The amount that the policy-holder must pay out of pocket before the health plan pays for a particular visit or service. For example, a policy-holder might pay a $45 copayment for a doctor's visit, or to obtain a prescription. A copayment must be paid each time a particular service is obtained.
  • Coinsurance: Instead of paying a fixed amount up front (a copayment), the policy-holder must pay a percentage of the total cost. For example, the member might have to pay 20% of the cost of a surgery, while the health plan pays the other 80%. Because there is no upper limit on coinsurance, the policy-holder can end up owing very little, or a significant amount, depending on the actual costs of the services they obtain.
  • Exclusions: Not all services are covered. The policy-holder is generally expected to pay the full cost of non-covered services out of their own pocket.
  • Coverage limits: Some health plans only pay for health care up to a certain dollar amount. The policy-holder may be expected to pay any charges in excess of the health plan's maximum payment for a specific service. In addition, some plans have annual or lifetime coverage maximums. In these cases, the health plan will stop payment when they reach the benefit maximum, and the policy-holder must pay all remaining costs.
  • Out-of-pocket maximums: Similar to coverage limits, except that in this case, the member's payment obligation ends when they reach the out-of-pocket maximum, and the health plan pays all further covered costs. Out-of-pocket maximums can be limited to a specific benefit category (such as prescription drugs) or can apply to all coverage provided during a specific benefit year.
  • Capitation: An amount paid by an insurer to a health care provider, for which the provider agrees to treat all members of the insurer.
  • In-Network Provider: A health care provider on a list of providers preselected by the insurer. The insurer will offer discounted coinsurance or copayments, or additional benefits, to a plan member to see an in-network provider. Generally, providers in network are providers who have a contract with the insurer to accept rates further discounted from the "usual and customary" charges the insurer pays to out-of-network providers.

Prescription drug plans are a form of insurance offered through some employer benefit plans in the US, where the patient pays a copayment and the prescription drug insurance part or all of the balance for drugs covered in the formulary of the plan.

Some, if not most, health care providers in the United States will agree to bill the insurance company if patients are willing to sign an agreement that they will be responsible for the amount that the insurance company doesn't pay. The insurance company pays out of network providers according to "reasonable and customary" charges, which may be less than the provider's usual fee. The provider may also have a separate contract with the insurer to accept what amounts to a discounted rate or capitation to the provider's standard charges. It generally costs the patient less to use an in-network provider.

Flexible spending account

A flexible spending arrangement (FSA), or Flexible Spending Account, as they are commonly called, is one of a number of tax-advantaged financial accounts that can be set up through a cafeteria plan of an employer in the United States. An FSA allows an employee to set aside a portion of his or her earnings to pay for qualified expenses as established in the cafeteria plan, most commonly for medical expenses but often for dependent care or other expenses. Money deducted from an employee's pay into an FSA is not subject to payroll taxes, resulting in a substantial payroll tax savings.

The most common FSA, the medical expense FSA (also medical FSA or health FSA), is similar to a health savings account (HSA) or a health reimbursement account (HRA). However, while HSAs and HRAs are almost exclusively used as components of a consumer driven health care plan, medical FSAs are commonly offered with more traditional health plans as well. An FSA may be utilized by paper claims or an FSA debit card also known as a Flexcard.

An FSA allows money to be deducted from an employee's paycheck pre-tax and then spent on qualified expenses.

Use it or lose it
Any money that is left unspent at the end of the coverage period is forfeited back to the company; this is commonly known as the "use it or lose it" rule.

Health savings account

From Wikipedia, the free encyclopedia

A Health Savings Account (HSA) is a tax-advantaged medical savings account available to taxpayers in the United States who are enrolled in a High Deductible Health Plan (HDHP). The funds contributed to the account are not subject to federal income tax at the time of deposit. Unlike a Flexible spending account (FSA), funds roll over and accumulate year over year if not spent. HSAs are owned by the individual, which differentiates them from the company-owned Health Reimbursement Arrangement (HRA) that is an alternate tax-deductible source of funds paired with HDHPs. Funds may be used to pay for qualified medical expenses at any time without federal tax liability. Withdrawals for non-medical expenses are treated very similarly to those in an IRA account in that they may provide tax advantages if taken after retirement age, and they incur penalties if taken earlier. These accounts are a component of consumer driven health care.

Proponents of HSAs believe that they are an important reform that will help reduce the growth of health care costs and increase the efficiency of the health care system. According to proponents, HSAs encourage saving for future health care expenses, allow the patient to receive needed care without a gate keeper to determine what benefits are allowed and make consumers more responsible for their own health care choices through the required High-Deductible Health Plan.

Opponents of HSAs say they worsen, rather than improve, the U.S. health system's problems because people who are healthy will leave insurance plans while people who have health problems will avoid HSAs. This however is just a rehashing of the criticism of current health insurance coverage where the young and healthy are forced to pay higher premiums to subsidize the old and sick. There is also debate about consumer satisfaction with these plans.

Health Reimbursement Account

HRAs are initiated by the employer and serviced by a third-party administrator or plan service provider.[citation needed] The employer may provide in the HRA plan document that credit balances in an employee's HRA account can be rolled over from year to year like a savings account.[citation needed] The employer decides if the funds are rolled from year to year and how much rolls over (which can be either a flat amount or a percentage).
According to the IRS, "employees are reimbursed tax free for qualified medical expenses up to a maximum dollar amount for a coverage period"[1]. HRAs reimburse only those items (copays, coinsurance, deductibles and services) agreed to by the employer which are not covered by the company's selected standard insurance plan (any health insurance plan, not only high-deductible plans).[citation needed] These arrangements are described in IRS Section 105.[citation needed]
Qualified claims must be described in the HRA plan document at inception, i.e., before reimbursing employees for those medical expenses.[citation needed]
Arrangements (medical services, dental services, co-pays, coinsurance, deductibles, participation) may vary from plan to plan, and an employer may have multiple plans in place, allowing much flexibility.
The employer is not required to prepay into a fund for reimbursements, instead, the employer reimburses employee claims as they occur.[citation needed]

**If you have practice gems to share with the profession then please e-mail us at
You could be our featured Doctor along with your Company!

Please feel free to forward this information to anyone you think would benefit because it is a FREE resource for all students,doctors, and health professionals.
We would love your help and suggestions on the site .



Staff at Chiropractic Job Finder

Post a FREE Ad or Search for an opportunity today at:

"Your Free Classifieds for Health Professionals!"
Please contact us at

Wednesday, November 12, 2008

November Awards from


November Awards

from :

See Below for:
-November Practice Gem
-Featured Ad of the Month
-Most Ads Placed by a Company
-Feature Doctor Award

November Practice Gem:

Call patients after their first adjustment to see how they are doing and to answer any questions. It adds a very personal touch.

Thank you for your expertise Dr. W. Salubr!

Featured Ad of the month:

Congrats to Total Lifestyle Chiropractic in Australia!!

Ad stated:

ID#: 692; Date posted: October 21, 2008; Expire date: May 9, 2009;

Company: Total Lifestyle Chiropractic
State/Country: AUSTRALIA
City/State: Other (Australia)
Specific Location (City,State): Queensland New South Wales South Australian

Brief Description: Fantastic Opportunities for Energetic Associates! TLC is seeking highly motivated, committed associates with skill,integrity & passion for the chiropractic lifestyle, to join our team of caring health professionals. With exciting Vision,Purpose & Mission, TLC curently owns & operates 15 practices throughout Australia. We offer ongoing trainng & coaching with most of our DCs earning over AU$145K per year. We offer 3&4 year associate contracts & deal with all issues relating to your visa & immigration & will help you & your family settle into Australia.

Contact Name: Ros Green
Contact Phone: +61 7 49529905
Best Way to Contact Us: e-mail;

check out this ad on if interested

Most Ads placed:

1. 201 Practices for Sale Listed by Sam Reader! Thank you for posting! Check out all of Sam Readers Practices for Sale at

2. 78 Practices for Sale Listed by Paragon Group! Check out Paragon Group Practices for Sale at

Featured Doctor Award:

Drs. L. and D. Conant
Thank you for sharing and sending the information on various nutritionals you use in your practice!

**If you have any practice gems that you would like to share please e-mail and you could be our featured Doctor

Please feel free to forward this information to anyone you think would benefit because it is a FREE resource for all students,doctors, and health professionals.


Staff at Chiropractic Job Finder

Post a FREE Ad or Search for an opportunity today at:

“Your Free Classifieds for Chiropractors & Health Professionals!”




Most Visited Ad:

185 visits! Congrats to APMD Company in Houston

Ad stated: We provide you with high patient activity,handle all billing and collection ,front and back office support and 360 degree operational support.We’ll train and support you clinically and procedurally.
You can focus on what you were trained for and love to do with your head,hands and heart.We take care of the rest. Compensation comfortably in the top 10% of the field.Clean background checks and rehab focus a must.Important -you must be coachable–know -it- alls need not apply….
Provide your resume,picture,if available-then let’s talk.

check out this ad on if interested

Most Ads placed:

193 Practices for Sale Listed by Sam Reader! Thank you for posting! Check out all of Sam Readers Practices for Sale at

Featured Doctor Award:

If you have any practice gems that you would like to share with the profession then please e-mail us at and you will be our featured Doctor along with your Company and Practice Gem(s) whomever has the best Practice Gem!

Please feel free to forward this information to anyone you think would benefit because it is a FREE resource for all students,doctors, and health professionals.
We would love your help and suggestions on the site . Let us know what you think because we would love to hear from you.


Staff at Chiropractic Job Finder

Please contact us at

Post a FREE Ad or Search for an opportunity today at:

Your Free Classifieds for Chiropractors & Health Professionals!